Tesco : Food Giant

Tesco : Food Giant

Tesco : Food Giant

Commercial

2026

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About the project

The goal was to give a giant made of fruit and veg real scale and power, without it ever tipping into terrifying. We worked alongside the animation throughout, so the sound grew with the character rather than being laid on at the end.

Foley was the foundation. We recorded many layers of fruit and veg being rolled, crushed, smashed, dropped, thrown, torn and broken. Once we had a wide palette, we built the sound design from it, pushing the manipulation of that Foley to its extremes. Tonsturm’s WHOOSH plugin helped us make bespoke whooshes from the same material, and the sense of scale and energy was tracked as the giant grew and shrank.

The mix is deliberately dynamic, so the weight lands when it needs to. The voice was key too: a great performance, and very slight processing with Dehumaniser kept it playful.

My contribution

Sound design

Credits

Director: Ballztopia

Production: MJZ

Agency: BBH London

Agency Producer: Nicole Southey

Executive Creative Director: Felipe Guimaraes

Creative Directors: Holly Fallows, Charlotte Watmough

Edit: Stitch (Leo King)

VFX: Untold Studios

Grade: Time Based Arts

Sound Supervision, Design & Mix: P. Bolland

Sound Design: Frankie Beirne

Music: SAW Music

Audio Producers: Beth Tomblin, Aishah Amodu