Commercial
2026
About the project
The goal was to give a giant made of fruit and veg real scale and power, without it ever tipping into terrifying. We worked alongside the animation throughout, so the sound grew with the character rather than being laid on at the end.
Foley was the foundation. We recorded many layers of fruit and veg being rolled, crushed, smashed, dropped, thrown, torn and broken. Once we had a wide palette, we built the sound design from it, pushing the manipulation of that Foley to its extremes. Tonsturm’s WHOOSH plugin helped us make bespoke whooshes from the same material, and the sense of scale and energy was tracked as the giant grew and shrank.
The mix is deliberately dynamic, so the weight lands when it needs to. The voice was key too: a great performance, and very slight processing with Dehumaniser kept it playful.
My contribution
Sound design
Credits
Director: Ballztopia
Production: MJZ
Agency: BBH London
Agency Producer: Nicole Southey
Executive Creative Director: Felipe Guimaraes
Creative Directors: Holly Fallows, Charlotte Watmough
Edit: Stitch (Leo King)
VFX: Untold Studios
Grade: Time Based Arts
Sound Supervision, Design & Mix: P. Bolland
Sound Design: Frankie Beirne
Music: SAW Music
Audio Producers: Beth Tomblin, Aishah Amodu

